Surviving brand damage

I was quite interested to see the Sunday Times reporting yesterday on Burberry's recent success. It's now in the FTSE 100, which is an excellent sign that it's truly making a comeback. It's always good to see a brand survive such horrors as the chav effect. According to BBC news they actually had to stop producing check baseball caps and have a full crackdown on imitation gear - the mind boggles at how wasteful and costly that must have been. Mind you there are plenty of other brands that have survived potential brand obliteration. Take Nike for example, with all those sweat shop associations that could well have ruined them not so long ago.

It would seem that more often not B2C organisations are more at risk than B2B. True, there have been plenty of software scandals, but do they really hit home in the same way as with high street brands? B2C is often more widespread and therefore more public, which means it's naturally more exposed and open to interpretation.

Needless to say there are brand challenges for all of us and these musings follow our own decisions at 2nd Head about the new brand. Watch this space...